Privacy notice
Last updated: 2 November 2026
Rewirely is a tool of Pattern Systems Ltd. We are the data controller for what you give it, and we are registered with the Information Commissioner's Office (ICO). This notice covers Rewirely. Our main privacy policy covers everything else, and applies here too.
What we collect
- Your email address and first name.
- Your business name and what you tell Rewirely about how your business runs, including any figures you give.
- The diagnosis it writes for you.
- Which stages you reached and when, so we can see how the tool is used.
- The country you're connecting from. Our own server works it out from your IP address so figures show in your currency, and we keep the country with your diagnosis.
Please don't enter passwords, payment details or anything about your health or other people's private lives.
How we use it
- To write your diagnosis and send you your report.
- To let you stop and carry on later with the same email.
- To improve Rewirely.
- To keep a record of you in our customer system, so we can help if you ask for help or book a call.
Rewirely is an AI tool, not a person. Its diagnosis is an estimate to help you decide, and it doesn't make any decision that has a legal effect on you. We don't sell your data, and we don't add you to a marketing list unless you ask to join one.
Our lawful bases
Under UK GDPR we rely on legitimate interests to provide the diagnosis you asked for and to improve the tool, and on your consent for any marketing. You can withdraw consent at any time.
Who we share it with
- Anthropic, which provides the AI model (Claude). What you type is sent to it so it can reply and write your diagnosis.
- Hetzner, which hosts our server.
- 20i, which handles our email.
- Google Fonts, which supplies the page's font and sees your IP address when it loads.
- Google Analytics, which tells us how Rewirely is used (pages seen, how far through the diagnosis people get, which buttons are pressed). It only sets cookies if you accept them on the banner; if you decline, it still receives anonymous counts without a cookie.
International transfers
Some of these providers process data outside the UK. Where they do, we rely on appropriate safeguards such as the UK extension to the EU Standard Contractual Clauses.
How long we keep it
We keep your data only for as long as we need it for the purposes above, or as the law requires, and then delete it. Ask us and we'll delete it sooner.
Your rights
You can ask to access, correct, delete or restrict the use of your data, object to how we use it, or ask for a copy to take elsewhere. Email [email protected]. You can also complain to the ICO at ico.org.uk.
Contact
Pattern Systems Ltd, 6 Bath Street, Barrow-in-Furness, LA14 1LZ, United Kingdom. Registered in England and Wales, company number 16152917. Email [email protected].